RUNWAY SHOW
CYCLE 20 / 21

CYCLE 20 / 21
ecological fashion

LOOKBOOK

ANALOG

ANALOG
video shoot

VIDEO

LOOKBOOK

ABOUT

concept

I am sure we have all thought about sustainability before. No matter in which area. For me, the topic of people and nature and therefore the environment one of the most important topics! I think everyone should deal with it in some way in their life. I made a conscious decision to live sustainably and with this final collection I want to show that it is also possible in fashion!

The decisive factor was my internship in Utrecht. Even the city of Utrecht with all its bicycles and lots of nature has totally influenced me. There was just such an idyllic atmosphere and also a decelerating feeling. I felt like part of the whole. In addition, I met so many great people with different visions and attitudes towards life during this time and they all inspired and fascinated me in some way. I want to create exactly this feeling of harmony, love and joy of life  with this collection. It still makes me sad that so many people think it’s just about them. But it’s about the big picture. Nature follows a cycle in which everything has a meaning. I want to show that it is possible to imitate this cycle in fashion – with my CYCLE collection.

I made new from old without anyone noticing. I bought all my textiles from second hand shops, mainly from Germany, Holland and Belgium. Only 10% of the clothes that people donate to thrift stores or charities are sold, the rest ends up in the trash. Nothing new had to be produced for this collection. All you can find in this collection are textiles that have already lived their life or have been sorted out by their owner. The art of fashion does  not have to die –  we just have to reconsider it  – just do it differently,  rethink the production process. 

I was inspired by the seasons, the colors and shapes of spring, summer, autumn and winter. Nature exemplifies us there are no waste products in nature. RECYCLING. Something can be heard from every waste or decay. And that’s what I’m showing with this collection, this cycle is also possible in fashion. As already said, nature shows us how to do it. The mode refers to the reprocessing of materials that they throw away. In our world exists already everything we need there are so many beautiful and high-quality textiles and clothing items. Global apparel production has doubled over the past 15 years, with garments on average being worn much less and thrown away faster than ever! Almost 60% of all clothing produced ends up in the garbage within a year of being manufactured.Also: It takes about  2,720 liters of water to produce just one cotton shirt – a figure that corresponds to what an average person drinks over three years! 

This collection shows that there is no limit to ecological design and sustainable fashion and that there is no disadvantage in living without fast fashion. We can recycle everything because everything already exists! For me that is the solution. I hope that we can find this cycle and thereby bring life and nature into harmony. Of course, that is up to everyone. I can only ask for it. Choose wisely!

 

Photography: Marco Rey, Vera Kohlenbach   |  Videography: Jens Lopez  |  

CYCLE 20 / 21
ecological fashion design